Multi-Unit Franchisee Magazine Issue IV, 2013 | Page 46

D OM I N A T O R S
It’s not just about making money for
Loflin, who describes himself as a “boring
person.” He says, “I do like to compete and
I love battling to be the highest-grossing
store in the chain, but I also want to provide a great product and great service. I
like to say at the end of the day that I don’t
put dollars in the bank, I put transactions
in the bank.”
Loflin’s 35 stores provide jobs for more
than 680 employees and serve thousands
of customers each week. He’s in his stores
regularly, in his uniform, observing and
encouraging his crews. “It’s not a power
trip. I like being there and being a part of

Name: Charles M. Loflin
Title: President
Company: San Antonio Wings
No. of units: 35 Wingstops
Age: 45
Family: Wife and 2 children
Years in franchising: 16
Years in current position: 16

a restaurant operating,” he says. “Again, it’s
not about the money, but about creating
opportunities and providing great food
and service.”
Today he’s enjoying a well-balanced
life, spending more time with his wife and
attending his kids’ sporting events. It’s a
good place to be.
As for his focus on his business, he’s
still doing well. One of his stores topped
$2 million in sales last year and another
is the top-grossing store in the Wingstop
system. Says Loflin, “My goal is to finish
each day at each store by being better than
we were yesterday.”

MANAGEMENT
Business philosophy: Treat people more than fair, be honest with them,
and have fun!