Multi-Unit Franchisee Magazine Issue IV, 2013 | Page 14

Lodging Sector Stats By FRANdata

A

Franchising in the
Lodging Industry

s of 2013, 88 franchised lodging brands operated tinental Hotels, Choice Hotels, and Wyndham International.
in the United States. Since 2000, their number
Between 2006 and 2013, the 88 brands increased their numhas increased at a CAGR of almost 3%. One ber of total units at a CAGR of 3%. However, the recession hit
of the oldest brands, Hilton, was founded in lodging brands hard: growth rates fell from 5% compounded
1919 and began offering franchises in 1965. More recent annually between 2006 and 2009 to zero for the years 2009
additions to the fold include My Place Hotels of America, to 2012. In 2010, the industry came to a screeching halt, as
founded in 2011.
the number of franchised locations barely held on to 2009
However, new does not necessarily mean having no history, levels and hotels dropped their number of company-owned
Lodging
or being independent. My Place exemplifies typical trends in locations by 10%. In 2009, three new concepts started offerFranchised

Company

this space. It may be a new brand, but co-founder Ron Rivett ing franchises, and no newcomers entered the market until
also co-founded2008
Super 8 Motels 20101974,2011 the 2012
in
and
current 2011, when 2008
another five joined the2011
industry. Since that year,