Multi-Unit Franchisee Magazine Issue IV, 2013 | Seite 10

OPPORTUNITIES
3FRANCHISE next franchise
Looking for your

opportunity? Have we got the tools for you! Find

C
Consumer
3 ONFERENCESGrows Again!
Marketing Conference

The Franchise Consumer Marketing Conference (FCMC),
which began three summers ago as an intimate gathering
of leading franchise marketing executives, has grown
rapidly each year, reflecting the growing importance of
consumer marketing to the continued growth of franchising.
Record attendance rose 69 percent to 320 in 2013,
including 168 franchisors (up 88 percent), and the Sponsor
Networking Gallery—heavy on technology solutions—
quickly sold out, requiring a change to a larger venue for
next year. The 2014 FCMC will return to Atlanta, expanding
into the InterContinental Buckhead to accommodate
the growing interest in—and growing importance of—
consumer marketing and its role in franchise system
expansion. For a look back at the 2013 FCMC and a
preview of next year’s conference, June 24–25, 2014, visit
www.franchiseconsumermarketing.com/

3ONLINE Multi-Unit Community Grows

Check out our community-based website for multi-unit
operators. It’s your exclusive look into the world of multiunit franchising, your one-stop shop to find:
• New brand opportunities
• Exclusive interviews
• Networking opportunities • Operator profiles
• Online edition and archives • Financing resources
www.franchising.com/multiunitfranchisees/

VIDEOS
3NEW ONLINEExpands
EmpireBuilders.tv
Great entrepreneurs build great organizations. They
possess a knack for making smart business decisions,
building great teams, and creating successful companies.
But as we’ve learned from years of interviewing successful
multi-unit franchisees, they’ve also struggled, doubted, and
made more than a few mistakes—yet they’ve soldiered on,
persevered, and ultimately come out on top. To provide a
deeper sense of their journeys, insights, and personalities,
we’re selecting franchisees from our most inspiring print
interviews and creating a new series of online videos of
these franchisee leaders—who we call Empire Builders.
www.franchising.com/empirebuilders/

8

Multi-Unit Franchisee Is s ue IV, 2013

articles on companies, concepts, industries, trends,
and profiles—and search our features. Find franchisors
looking for multi-unit franchisees, area reps, and area
developers. Search by top opportunities, alphabetically,
investment level, industry, state, and more at www.
franchising.com/

3

RANKINGS Check out our annual
rankings of top franchisees and their multi-unit

brands and find out “Who’s on first.” www.franchising.
com/multiunitfranchisees/mu50.html, and www.
franchising.com/multiunitfranchisees/mega99.html

3 PRESS OFFICE

“Don’t just survive, thrive!”
Franchise Update Media Group’s 2013 Annual Franchise
Development Report, and the best-selling book, Grow to
Greatness, by Steve Olson offer invaluable tips for franchise
sales success and unit growth in today’s economy. For
ordering information visit www