Multi-Unit Franchisee Magazine Issue III, 2016 | Page 30

2016 MVP AWARDS
that benefits the company’s relationship
with Beverly’s Birthdays, a local nonprofit
that provides birthday celebrations to
homeless children and families in need.
Geiger, who honed his innovative mindset at a small mobile technology firm, initially sought a path to diversify his income
through franchising and found Moe’s. In
2013, after 7 years of double duty and 100
nights a year on the road, he left his tech
job and set his sights solely on Moe’s. His
background in the tech world, where success often means new product launches and
beating competitors to market, continues
to serve him well as a franchisee.
“We are very opposed to allowing
complacency in operations,” he says. “We
preach the same messages every day:

high-quality food, facility cleanliness, and
over-the-top guest interaction and experience. If we do not keep the framing of
the message fresh, beating the same drum
day after day can turn into background
noise for our crew. So to link it back to
technology, it is taking the stability of a
legacy product and injecting the hype of
a new one to keep operations performing
at their peak.”
Geiger credits Moe’s for its ability
to balance the needs of the brand with
the perspective of its franchisees to seize
growth opportunities. “I think a brand is
foolish if