Multi-Unit Franchisee Magazine Issue III, 2015 | Page 8

Chairman’sNote

Opportunity for Growth

I

’m often asked about growth—predicted sales growth, industry
growth, and the growth of our company. Growth to me, as it is with most
business leaders, is not a “nice to have,” it’s a necessity.
Even if you didn’t get into business to have continual growth, it doesn’t
take long to figure out that growth can be the limiting factor in most best-case
business scenarios. Great marketing plans are funded by revenue growth. Recruiting top talent is easier when you can offer people more opportunities. I believe the franchise model thrives when growth is present.
The hardest part about growth is the starting point. Where do you
get the capital? Which concept is right for you? What are the mistakes and “watch-outs” you can learn from those who have already
done this?
This is why the Multi-Unit Franchising Conference (MUFC) is on
my calendar annually. This conference, to me, is a growth forum. It’s
about people coming together who have one store and want 5, or who
have 15 and want 50. It’s also about the person who is in one or two
brands and wants to continue to diversify. This is the place where a
person can come and see what’s in store for their growth plan.
The conference is a place to meet and network with people in every situation,
to listen to people who have grown, and to learn from them how they did it. It
offers specific answers to many of your questions and helps provide you with
the tools to create a strategy for your own growth moving forward.
This is what excites me about the MUFC conference every year—it’s the opportunity. I hope you will join us at the 2016 conference, April 27–29, at Caesars Palace in Las Vegas. It’s certain to deliver on your desires for finding the
next franchise option that will fuel your growth.

Michael Kulp
President/CEO
KBP Foods

6

MULTI-UNIT FRANCHISEE IS S UE III, 2015