Multi-Unit Franchisee Magazine Issue III, 2015 | Page 62

BY KERRY PIPES & EDDY GOLDBERG SHAPING THE FUTURE 2015 Multi-Unit Franchising Conference is a big winner F or three days each spring, Las Vegas, the party capital of the galaxy, serves as the backdrop for the annual Multi-Unit Franchising Conference (MUFC). This is the 15th year that the country’s leading multi-unit franchisees, franchise brands, and suppliers have come together to share ideas, exchange information and opinions, and do a little business. 2015 was another banner year for the event, which drew more than 1,300 attendees—more than 550 of them franchisees, who cumulatively accounted for more than 12,000 operating units, more than $8.5 billion in annual revenue, and more than 100,000 jobs. The three-day conference, preceded by a fundraising golfing event, has become a signature event for franchisees of all sizes and stripes. This year’s conference theme, “Shaping the Future,” featured timely and topical content in session after session in packed rooms brimming with knowledgeable panelists and inquisitive attendees. Caesars Palace in Las Vegas