Multi-Unit Franchisee Magazine Issue III, 2015 | Page 32
2015 MVP AWARDS
“I think of the words of President Woodrow Wilson:
‘We should not only use all the brains we have
but all that we can borrow.’ ”
would-be franchisees is to find a franchise
home where they “have a voice.”
“It’s important to work with a franchisor you trust. We felt that way when we
purchased all our franchises, and right
now there’s never been better rapport
with and support for franchisees with our
franchisors. To me, that’s key,” says Mary.
“Potential franchisees also should make
sure the franchise they’re involved with
is reputable and highly regarded,” says
Ferrel. “We probably just fell into some
fortunate circumstances with our franchise (except for Mr. Swiss of America,
which went bankrupt), but we couldn’t
have been so successful if not for our
chosen brands.”
Their final words of wisdom? “Surround yourself with great people,” says
Mary. “Find the right location—it can
make or break you,” says Ferrel.
PERSONAL
Formative influences/events: We were influenced by the care and training of good parents who instilled good principles and virtues in us.
Key accomplishments: After graduating from college, I worked at the Bureau of Labor Statistics and Mary was a teacher before franchising became our
passion. We’ve been fortunate to experience success in each of the franchise
endeavors we’ve involved ourselves in. Most notably, this included Mr. Swiss
of America, Sizzler, Del Taco, Hampton Inn & Suites, as well as independent
restaurants Big Steer and Ruby Lew’s, named after my mother and father as a
tribute to them.
Work week: 40 to 60 hours.
What are you reading? New York Times best sellers Standing for Something by Gordon B. Hinckley, and The Bank on Yourself Revolution by Pamela
Yellen. Other recent books include Make Today Count by John Maxwell and To
My Friend by Stephen Holland.
Best advice you ever got: A veterinarian friend told me, “You’d better
marry that girl,” referring to my wife of 49 years. Or maybe it would have
been advice from my wife in our first year of marriage, when my confidence
was waning and she offered: “I believe you can accomplish anything you set
your mind to.” More to the point, someone once suggested that if you want to
be successful in business, surround yourself with people who are smarter than
yourself and remember that attitude is everything.
What’s your passion in business? To watch the business grow and
become profitable and successful, realizing this is an extension of oneself. Our
passion is to show we care about people, place real value on their well-being,
and how we make them feel as if they have ownership in our business. Helping
others achieve their potential to be successful is our passion.
MANAGEMENT
Business philosophy: To hire (when you can) those with great attitude,
perhaps surpassing your own skills and abilities to make your company better,
more viable, and more profitable.
Management method or style: We hire employees above the industry
standard and pay them accordingly. We treat employees with dignity and
respect, never talking down to them. We try to lift them up and make them
believe and have confidence in themselves.
Greatest challenge: Our greatest challenge is maintaining the resources to
see it through and hiring the right people to accomplish the task. I think of the
words of President Woodrow Wilson: “We should not only use all the brains
we have but all that we can borrow.” Teamwork can be the difference between
failure and success.
How do others describe you? Passionate about our work, family-oriented, honest, detail-oriented, thorough, caring, good business sense, fun, and
respectful of others.
How do you hire and fire, train and retain? We try to hire from within or by referrals. We show interest in our teams’ families, pay enough so they
aren’t out looking for something else, offer incentives like bonuses, rewards,
and recognition, and demonstrate sensitivity to their needs.
BOTTOM LINE
Annual revenue: $15 million to $20 million.
fortunate.
Growth meter: How do you measure your growth? Bottom line.
What are you doing to take care of your employees? Offering
bonus programs, incentives, health insurance, gas allowance, paid vacations,
rewards/trips, and hotel stays.
Vision meter: Where do you want to be in 5 years? 10 years?
Our vision is that we may continue to show passion in running and growing
the businesses we are presently affiliated with. Because we have been blessed
with so much, it is our desire in future years to give back to those who are less
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MULTI-UNIT FRANCHISEE IS S UE III, 2015
What kind of exit strategy do you have in place? We’re looking at
upper management and family.