Multi-Unit Franchisee Magazine Issue III, 2014 | Page 66

TALENT MANAGEMENT

Profiling for Success
Today, a growing number of multi-unit franchisees are profiling candidates to assess
potential fit with their organization, their brands, and their growth plans. Many are
using third-party companies, customizing their “off the shelf” profiling systems, and
others have developed their own profile of a successful hire.
One time-tested indicator, used for more than 50 years, is the Jung/Myers model
of personality type (or one of its many variations). The model, which identifies 16
personality types, has its critics and detractors. But as Paul Tieger, founder and CEO
of SpeedReading People, points out below, 9 out of 10 Fortune 100 companies use it
to help them recruit, train, manage, and retain employees. Here’s what Tieger—who
worked with the IFA’s VetFran program to develop the Veterans Franchisee Strength
Profile—has to say about how multi-unit franchisees can use a short test to “type” potential employees, and why they should bother.

W

ith dozens of locations and hundreds, or even thousands, of employees
to hire, train, manage and retain, multi-unit franchisees need tools
that are effective, economical, and simple to use. Eighty-nine percent
of Fortune 100 companies make use of the Jung/Myers model of personality
type to help them successfully address these challenges.
Personality type is the most popular model in the world for understanding
people. It enables recruiters, managers, and coaches to understand what makes each individual tick, and provides them
with keen insights and simple, practical, proven strategies for
achieving their various goals. In conjunction with MSA Worldwide, our company has developed the following suite of tools
designed to meet the unique needs of multi-unit franchisees.
1. Hiring. Using our Profitability Potential Selection tool,
employees complete a “Franchisee Strength Assessment,” a validated personality type assessment that takes about 5 minutes.
They instantly download their “Franchisee Strength Profile,”
Paul Tieger
a report that identifies their potential strengths, blind spots,
and success strategies. A “Profitability Potential Profile” for each employee
allows the franchisee to rank each person as a 1, 2, or 3 (based on their profitability). This can assist them in selecting new hires with the greatest profit
potential, identifying which employees can be coached to greater profitability,
and which proven strategies will be most effective for each type.
2. Training. Our one-day SpeedReading People training teaches two cri X