Multi-Unit Franchisee Magazine Issue III, 2014 | Page 35

2014 MVP AWARDS

“I try to set the example
by giving our employees
all the necessary tools
to be successful.”
BOTTOM LINE
Annual revenue: $8 million.
2014 goals: 5 percent annual increase.
operator who’s always willing to test new programs in his
restaurants and provide feedback that benefits the entire system,” says Rick Silva, president and CEO of Checkers and
Rally’s Restaurants. “As a longtime member of our Franchise
Advisory Council, he has been a trusted advocate for innovation and someone we can count on to provide feedback that’s
honest and direct, as well as professional and sound. Craig
is a true partner who makes us all better.”

Growth meter: How do you measure your growth? Sales and
traffic growth.
Vision meter: Where do you want to be in 5 years? In 10
years? I want to continue to grow sales and grow restaurants.
What are you doing to take care of your employees? We give
them the opportunity to gro ܁