Multi-Unit Franchisee Magazine Issue III, 2013 | Page 6
Departments
Multi-Unit
Chairman’s Note
Franchisee
Deciphering the Affordable Care Act for franchise operators
Gary Gardner
Online
Therese Thilgen
What You Don’t Know Could Cost You! 6
What’ online @ mufranchisee.com 8
s
Service Brand Stats
FRANdata details 10-year trends
in the services sector 9
Columns
Customers Count
What Are Your Customers
Really Telling You? 66
Demolishing three customer experience survey myths
BY JACK MACKEY
People
Maximize Your E-Sources 68
Social media can be an effective recruiting tool
BY NATE DAPORE
Operations & Maintenance
Work Order Relief 70
Track your facilities assets to save time and money
BY KELLIE D’ANDREA
Technology
Social Media Roundup 72
Tips and tactics to improve your online marketing
BY DANIEL LIEBERMAN
Investment Insights
Teach Your Children 74
They will inherit your assets—not necessarily your wisdom
CHAIRMAN
CEO
President
Steve Olson
Vice President Operations
Sue Logan
Vice President Business Development
Barbara Yelmene
Business Development Executives
Jeff Katis
Judy Reichman
Executive Editor
Kerry Pipes
Managing Editor
Eddy Goldberg
ART DIRECTOR
Franchise Update
media group
Samantha Calden
DESIGN & PRODUCTION
www.petertucker.com
Internet Content Manager
Benjamin Foley
Sales and Subscription Department,
Office Manager
Sharon Wilkinson
Project Manager,
Media and Business Development
Christa Pulling
Contributing Editors
Kellie D’Andrea
Nate DaPore
Darrell Johnson
Steve LeFever
Daniel Lieberman
Jack Mackey
Carol M. Schleif
J