Multi-Unit Franchisee Magazine Issue III, 2013 | Page 56

By Eddy Goldberg POS 2.0+ POS, you’ve come a long way baby! Once upon a time, not that long ago, point-of-sale (POS) systems were standalone electronic cash registers, ringing up sales and providing a place for cash. For today’s young front-line hires, those machines are ancient history, Model T’s replaced by turbo-charged, cloud-based, multi-purpose, integrated systems. For today’s franchisees, POS systems are becoming the central hub for data on every aspect of their operations—and their customers— available at a moment’s notice from anywhere in the world. And, like every other business advance powered by converging technologies, they can do it faster, cheaper, and better. W hen he started in the restaurant business some 14 years ago, POS systems were “dinosaurs,” says Jason Ingermanson, president and CEO of JRI Hospitality Management in Wichita. He’s a franchisee of Freddy’s Frozen Custard & Steakburgers and an operating partner for several other Freddy’s franchisees, and has signed on to develop and manage 70 more units in the next 8 to 10 years. Early in his career, when he was working at a large burger chain, he says, “We had a lot more of the technology than momand-pop places.” Still, the POS was limited to only the things he could do in the store every day, and corporate had to wait for paper reports once a week. “There was not a lot of capability for you as an operator. Almost everything you can do as a multi-unit operator today was nonexistent,” he says. “The things I can do today, being mobile and trying to run a business with a lot of restaurants and areas—the 54 Multi-Unit Franchisee Is s ue III, 2013 POS system is not only a great tool to run your business, but also to expand into new markets because I can be on the road every day. Now I can be in Glendale, Arizona, and can look at a ticket in the Fairfax, Virginia, store rung up a minute ago or two years ago.” When it comes to POS systems in 2013, change seems to be the keyword. “We are on the cusp of a major technological change in innovation,” says Michael Lehman, CIO at Batteries Plus, which uses NCR’s Counterpoint specialty retail POS in conjunction with “The POS system is not only a great tool to run your business, but also to expand into new markets because I can be on the road every day.” —Jason Ingermanson