Multi-Unit Franchisee Magazine Issue III, 2013 | Page 21

2013 MVP
2013 MVP Noble Cause Award
For passionate, unwavering support
for those in need
Why do you think you were recognized for the Noble Cause
Award? I have the best cheerleader. Her name is Tali Bruce. Your spouse can
be your best asset. When you recognize this, you begin to grow and understand
you “married up.” I have loved building a delivery system to feed the Rescue
Mission guests. However, Tali explained another improvement idea. Instead of
waiting for a holiday to help the less fortunate, each of us should do this on our
birthday. Now that is a Noble Challenge.
What innovations have you created and used to build your
company? 1) The centralized kitchen for Costa Vida has shown tremendous
added value and is now an added profit center serving other franchisees in the
state. 2) Playing humorous characters with Dr. Roxberry and Mr. Costa Vida
on YouTube has been fun, and these have turned into commercials on the NFL
channel for our AFL team. 3) Teaching and engaging managers has allowed
them to create win-win environments. If leaders stood tall and said “Everyone,
you are Empowered!” now everyone is innovating.
What core values do you think led you to win the MVP Award?
Be your word. I feel this is the highest value in America. Like the Greek word filotimo, which