Multi-Unit Franchisee Magazine Issue III, 2013 | Page 10
OPPORTUNITIES
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Franchise Consumer Marketing
Conference — “Own Your Audience”
Things really “hotted up” at the Franchise Consumer
Marketing Conference in Atlanta on June 25–26. The highpowered marketing event set a new attendance record,
expanded in content and scope, and featured a wide variety
of consumer marketing experts to share their knowledge
and experience on panels and in sessions. This year’s
theme, “Own Your Audience,” focused on understanding
and engaging your customers—whether that’s your
consumers or your internal customers of franchisees and
front-line employees. Session topics included relationship
management, marketing execution, brand development and
rejuvenation, and much more. Franchise CEOs, presidents,
and marketing executives from far and wide made the
event. For more information about the conference, visit
www.franchiseconsumermarketing.com
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