Multi-Unit Franchisee Magazine Issue III, 2012 | Page 6

Multi-Unit

Franchiseecontents
I S S UE I I I , 2012

COVER STORY

Outstanding Achievement! 12
2012’s MVP Award winners—Cathy Amato, Charlie & Judy Divita, Ed Doherty,
Atour Eyvazian, Kevin Osterfeld, and Edwin Sarkissian—
set the standard for multi-unit excellence.
BY HELEN BOND and DEBBIE SELINSKY

LISTS

2012 Multi-Unit Rankings 52
MU50: Top multi-unit brands ranked by totals and percentages.

FEATURES

Got Guerilla? 54
Tactics, tips, and strategies for low-cost, innovative marketing.
BY EDDY GOLDBERG

2012 Multi-Unit Conference Dazzles 60
Jim Collins keynotes, attendance records set, lessons abound.
BY KERRY PIPES and EDDY GOLDBERG

EmpireBuilders.tv Debuts 66
Mega-zees open up about their path to success
in new online video series.
BY KERRY PIPES

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Multi-Unit Franchisee Is s ue III, 2009
2012