Multi-Unit Franchisee Magazine Issue II, 2014 | Page 37

EPL Multi-Unit Fran Mag Ad_Layout 1 3/6/14 7:59 PM Page 1 IGNITE YOUR GROWTH WITH EL POLLO LOCO® FIRE-GRILLED CHICKEN. UNIQUE BRAND POSITIONING • Innovative Menu and Compelling Marketing Strategy: “We go to obsessive lengths to deliver delicious handcrafted meals.” • The company distinguishes itself with a unique offering of both individual and family-size chicken meals and Mexican inspired entrees such as burritos, bowls, and stuffed quesadillas. • Unique concept with QSR+ positioning. • 50/50 lunch/dinner daypart mix. • Appeals to wide variety of consumers across different ethnic, gender, age and income demographics. • Aligned with industry trends: increasing preference for fresher, healthier restaurant offerings and popularity of bolder, spicier flavors. MAP LEGEND Target Markets Future Growth Unavailable AVAILABLE TERRITORIES El Pollo Loco® is currently seeking highly qualified, multi-unit operators in the western United States. Specific highlighted areas of interest: • Northern CA: Sacramento, San Francisco, San Jose • Southwest: Dallas, Houston, San Antonio, Austin, Albuquerque, Tucson • Mountain West: Salt Lake City, Denver FOR MORE INFORMATION, CONTACT: John Onstott, VP Franchising [email protected] Cell: 760-845-4469 ©2014 El Pollo Loco, Inc.