Multi-Unit Franchisee Magazine Issue II, 2012 | Page 6
Multi-Unit
Franchisee
Departments
Gary Gardner
CHAIRMAN’S NOTE
Therese Thilgen
Are Franchisors Entrepreneurs? 6
Yes, Virginia, franchisees are entrepreneurs!
Online
What’ online @ mufranchisee.com 8
s
CHAIRMAN
CEO
President
Steve Olson
Vice President Operations
Sue Logan
Vice President Marketing
Kimberlie Guerrieri
Vice President Business Development
Barbara Yelmene
Business Development Executives
Columns
Security
Defending Your Customer Data 68
Staying one step ahead of data thieves
Jeff Katis
Lorena Leggett
Judy Reichman
Executive Editor
Kerry Pipes
Managing Editor
Eddy Goldberg
BY GARY GLOVER
ART DIRECTOR
Franchise Update
media group
Finance
DESIGN & PRODUCTION
10 Ways To Boost Profits 70
Counter price-cutting pressures with these tips
BY STEVE LEFEV H()%