Multi-Unit Franchisee Magazine Issue I, 2014 | Page 6

Departments Chairman’s Note Get Ready for Growth! 6 “Planning for Growth” at the 2014 Multi-Unit Franchising Conference Multi-Unit Franchisee CHAIRMAN Gary Gardner CEO Therese Thilgen EXECUTIVE VICE PRESIDENT Diane Phibbs Online Vice President Operations What’ online @ mufranchisee.com 8 s Vice President Business Development Sue Logan Barbara Yelmene Business Development Executives Columns Jeff Katis Judy Reichman Executive Editor Kerry Pipes PEOPLE Managing Editor Money on the Table? 82 CREATIVE DIRECTOR Eddy Goldberg Samantha Calden Employee tax credits too frequently go unclaimed DESIGN & PRODUCTION BY NATE DAPORE DIRECTOR OF TECHNOLOGY CUSTOMERS COUNT WEB DEVELOPER Charmed, I’m Sure! 84 WEB PRODUCTION ASSISTANT www.petertucker.com Benjamin Foley Don Rush Esther Foley The simple secret to same-store sales growth TECHNOLOGY PRODUCTION ASSISTANT BY JACK MACKEY MANAGER, SOCIAL MEDIA TECHNOLOGY Protecting Customer Data 86 Check—and fix!—your online vulnerabilities immediately BY LUKE ENGelHARDT Juliana Foley Cheryl Ryan VIDEO MANAGER Tim Gardner Sales and Subscription Department, Office Manager Sharon Wilkinson Project Manager, Media and Business Development Christa Pulling MARKETING ASSISTANT, SPEAKER LIAISON INVESTMENT INSIGHTS Our Own Worst Enemy 87 5 ways we sabotage our financial well-being BY CAROL SCHLEIF FINANCE Ratios Rule! 88 But do you know which ones to watch? BY STEVE LEFEVER EXIT STRATEGIES The Myth of Multiples 90 Beware placing too much emphasis on EBITDA BY DEAN ZUCCARELLO Katy Geller Contributing Editors Nate DaPore Luke Engelhardt Jacob Grosshandler Darrell Johnson Steve LeFever Jack Mackey Carol M. Schleif Jim Sullivan Thomas J. Winninger Dean Zuccarello CONTRIBUTING WRITERS Debbie Selinsky Helen Bond Advertising and editorial offices Franchise Update Media 6489 Camden Avenue, Suite 108 San Jose, CA 95120 Telephone: [phone] Fax: [phone] SEND ARTICLE INQUIRIES TO: [email protected] franchiseupdatemedia.com franchising.com Multi-Unit Franchisee magazine is published four times annually. FRANCHISE MARKET UPDATE Annual subscription rate is $49.00 (U.S.) Seems Like a Good Idea! 92 [email protected] 10 ways to unlock franchisee-led innovations For reprint information contact Foster Printing at 800-382-0808 BY JACOB GROSSHANDLER 4 Multi-Unit Franchisee Is s ue I, 2014 For subscriptions email or call 408-997-7795 www.fosterprinting.com