U N D E R
BY DANIELLE BUENROSTRO
A Winning Combination Veronica and Tyler Jordan pair up for success
How did you get into franchising at such a young age ? Veronica discovered the business model through social media and brought it to Tyler ’ s attention . She felt it would be a smashing success in their hometown , and though Tyler had early reservations , he soon found out that Veronica was right .
Was becoming a franchise something you ’ d planned on ? No , it happened very fast .
Did you have a mentor or inspiration for getting into franchising ? Not particularly . Tyler ’ s family had two decades of success with a hardware store franchise model so we had seen franchising work .
What jobs , skills , and experience have helped you operate a franchise business ? Veronica had held several detail-oriented positions in defense contracting fi nance . These positions , combined with her event planning and community
LIFE UNDER 30
Veronica Jordan was determined to trade in her 9-to-5 desk job for something more creative and profitable . In 2012 , after searching for 3 years , she came across a Facebook ad that inspired her to unleash her inner entrepreneur .
“ I was so determined to find something else . When I saw the ad for Wine & Design , I told Tyler , ‘ This is it . We ’ re going to do this ,’” she says .
Now with three studios , 15 employees , and top sales bragging rights for the franchise nationwide for the past two years , Veronica and her husband Tyler have found a winning combination in
NAME : Veronica Jordan , Tyler Jordan
TITLE : Multi-studio owners COMPANY : Wine & Design NO . OF UNITS : 3 AGE : 27 ( both )
FAMILY : Married with 2 children , Evelyn , 6 and Eli , 4
YEARS IN FRANCHISING : 4 YEARS IN CURRENT POSITION : 4
outreach efforts with organizations like Hospice , created a mindset / skillset needed to become a successful small-business owner .
What obstacles did you face in franchising at such a young age ? We started this journey at 23 , and many people did not take us seriously . It was diffi cult at times navigating relationships with local offi cials , banks , etc .
How would you describe your generation ? Goaloriented . The Millennial generation does not share the clockwatching mentality of previous generations . Our generation does best when they are provided with tangible and measurable goals in the workplace that they can complete , rather than ensuring eight clocked hours are worked daily .
Do you see franchising as a stepping stone or a career for you ? Yes . We aspire to open another , non-franchised community-based business in the near future .
42 MULTI-UNIT FRANCHISEE ISSUE I , 2017