MULTI-UNIT
Buyer’s Guide
FOOD
Demographics
OPPORTUNITY
Description
With more than 10 straight
years of same store sales increases and over 600 locations
nationwide, Wingstop is one
of the fastest-growing franchises
for single-unit and multi-unit
operators. Wingstop offers a
limited, high-quality menu with
simple operations that appeal
to experienced restaurateurs
and entrepreneurs with the
drive and passion to own a
business. Wingstop keeps the
sole focus on fresh, cooked-toorder wings and side dishes
like fresh-cut seasoned fries.
Due to that simple operating
platform, the system is 95%
franchise owned and operated.
Fast Franchise Facts
Franchising Since: 1997, founded 1994
Multi-Unit Franchisee Operating Units: 55%
Total Franchise Operating Units: 605
Company Operating Units: 19
Capital Investment: $242,787 - $569,528
Franchise Fee (per unit): $30,000
Royalty Fee (per unit): 5%
Advertising Fee (per unit): 2%
Rankings
& Awards
Earnings Claims: Yes
• Years Same Store
10
Sales Increases
Available Territories: Northeast, Southeast, Midwest,
Northwest States
• Fastest Growing Franchises
#47 Entrepreneur 2014
•
Franchise 500 List - #77,
Entrepreneur 2013
• 100 Movers & Shakers Top
#26, Fast Casual 2012
• 10 Fastest Growing
Top
Concept, Technomic 2012
Build-Out Options: Inline, non-traditional (airports,
college campuses)
Contact
David Vernon | Chief Development Officer
(972) 331-7565
[email protected]
wingstopfranchise.com | wingstop.com
Wingstop restaurants are
generally neighborhood
service restaurants (2-3 mile
radius) with a majority of takeout sales. We primarily rely
upon a seven minute drive-time
base in urban markets and a
two mile population base of
40,000 or more. In non-urban
environments, the sales radius
may be larger but we strive
for a target population base of
not less than 50,000. A typical
Wingstop is located on major
traffic arteries with not less
than 20,000 cars per day.
Qualifications
Single-unit operators: no
restaurant experience required.
Minimum net worth $400,000;
liquidity of $200,000. Multiunit developers: liquidity
totaling $200,000 per store
developed. Wingstop training
guides franchisees from site
selection to construction and
ongoing operations.
SITE LOCATION
Assistance
The Wingstop real estate and
development team use the
latest analytical programs to
assist with site selection and
demographics. Stores feature
a small restaurant footprint of
1600 - 2000 sq. feet, seat 3550 people, and average 75%
carryout service - ideal for
inline shopping centers.
MULTI-UNIT BUYER’S GUIDE 2014
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