MULTI-UNIT
Buyer’s Guide
FOOD
SITE LOCATION
Assistance
CKE provides franchisees
with the development tools
they need to grow. We assist
with site selection, restaurant
design, equipment ordering,
construction and training.
In addition, we offer a
flexible building prototype
designed to manage up-front
restaurant costs.
OPPORTUNITY
Description
At Carl’s Jr.® and Hardee’s®,
banners of CKE Restaurants
Holdings, Inc., our next success story is you. We have
built a reputation as the
ultimate destination for burger
enthusiasts who crave bigger,
better burgers. Our best-inclass menu and innovative
menu strategy is focused on
developing premium, sit-down
restaurant-quality menu items
that offer the convenience
and value of fast food, clearly
setting us apart from the
competition. In addition, our
marketing strategy has always
been as focused as our business strategy. Through edgy,
irreverent advertising, Carl’s
Jr. and Hardee’s have become
two of the strongest and
most recognized banners
in the industry.
Our commitment to serving
high-quality, great tasting
products is rivaled only by
our commitment to our
franchisees. At CKE, franchisees are our top priority and
we run the business so our
franchisees can be successful.
Rankings
• oth Carl’s Jr. and Hardee’s
B
rank among the top 3
hamburger brands in
Entrepreneur Magazine’s
2013 Franchise 500
Fast Franchise Facts*
Franchising Since:
Carl’s Jr. founded 1941 | Hardee’s founded 1961
*Multi-Unit
Franchisee Operating Units:
Carl’s Jr./Hardee’s: 97.8% of stores, 71.1% of Franchisees
• Hardee’s named a 2012
Top 40 Food Franchise by
Franchise Business Review
*Total Franchise Operating Units:
Carl’s Jr.: 702 | Hardee’s: 1,270
Qualifications
*Company
CKE Restaurants is seeking
exceptional franchise candidates who have experience
operating multiple restaurant
and/or hos