MULTI-UNIT
Buyer’s Guide
FOOD
SITE LOCATION
Assistance
CKE provides franchisees
with the development tools
they need to grow. We assist
with site selection, restaurant
design, equipment ordering,
construction and training.
In addition, we offer a
flexible building prototype
designed to manage up-front
restaurant costs.
OPPORTUNITY
Description
At CKE Restaurants, Inc.,
The Food is the Franchise®.
Parent company to Carl’s
Jr.® and Hardee’s®, CKE
has built a reputation as the
ultimate destination for burger
enthusiasts who crave bigger,
better burgers. Our best-inclass menu and innovative
menu strategy is focused on
developing premium, sit-down
restaurant-quality menu items
that offer the convenience
and value of fast food, clearly
setting us apart from the
competition. In addition, our
marketing strategy has always
been as focused as our business strategy. Through edgy,
irreverent advertising, Carl’s
Jr. and Hardee’s have become
two of the strongest and
most recognized brands
in the industry.
Our commitment to serving
high-quality, great tasting
products is rivaled only by
our commitment to our franchisees. At CKE, franchisees
are our top priority and
we run the business so our
franchisees can be successful.
Rankings
Fast Franchise Facts
Franchising Since:
Carl’s Jr. founded 1941 | Hardee’s founded 1961
Multi-Unit Franchisee Operating Units:
Carl’s Jr.: 96.6% of stores, 75.3% of Franchisees
Hardee’s: 96.1% of stores, 60.3% of Franchisees
Total Franchise Operating Units:
Carl’s Jr.: 940 | Hardee’s: 1472
Company Operating Units:
Carl’s Jr.: 425 | Hardee’s: 470
Capital Investment:
Carl’s Jr.: $1.3 million+ | Hardee’s: $1.1 million+
Franchise Fee (per unit): $35,000 with a reduction
for additional units
Royalty Fee (per unit): 4%
Advertising fee (per unit): Carl’s Jr. 5.5% | Hardee’s 5%
Earnings Claims: Yes
Build-Out Options: Free Standing with Drive-Thru, Airport &
Mall locations, Colleges & Universities, Sports Stadiums &
Arenas, Build-to-Suit Opportunities
Available Territories: Carl’s Jr.: Western U.S. & International;
Hardee’s: Midwestern, Southern & Eastern U.S.
Both Carl’s Jr. and Hardee’s
rank among the top 3
hamburger brands in
Entrepreneur Magazine’s
2013 Franchise 500.
Hardee’s named a 2012
Top 40 Food Franchise by
Franchise Business Review.
Qualifications
CKE Restaurants is seeking
exceptional franchise candidates who have experience
operating multiple restaurant
and/or hospitality locations
and the ability to acquire
prime commercial real estate.
We require our candidates
to have the following financial
resources; a minimum of
$300,000 in liquid assets
and a minimum net worth of
$1,000,000 per unit developed, with a minimum,
3 - store commitment.
Contact
Michael D’Arezzo
VP Franchise Sales,
North America
(805) 745-7842
[email protected]
Jim Sullivan
SVP - Domestic Franchise
Development