WHAT’S
DRIVING
S P E C I A L
MULTI-UNIT
A N N U A L
GROWTH
E D I T I O N
MULTI - MANIA
MORE FRANCHISEES
THAN EVER ARE ADDING
NEW UNITS
SPREADING
THE RISK
USING MULTI-BRAND
FRANCHISING TO
BALANCE MARKETPLACE
UNCERTAINTY
20 3
1
BRAND
DIVERSITY
THE GROWING ALLURE
OF OPERATING SEVERAL
CONCEPTS
DOMINATOR
DMA
RANKINGS
TO FRANCHISE
OPPORTUNITIES