Written Article
Mulberry is a succsessfully running British luxury handbag retailer. Mulberry is known for its iconic natural leather Bayswater. Mulberry recently has appointed a new creative director, he has changed the branding so Mulberrys iconic tree branding is no longer in action. Johnny is efficient for Mulberry, he is creating new products that stay in tune with Mulberrys past designs but he is adding newness and staying up to date with the latest trends. Mulberry understands there customer and constantly thinks of new ideas to keep in contact with their customer on a personal level. Mulberry targets its prices at its traditonal customer, Mulberry is still an affordable luxury handbag retailer. Mulberry can target their customer through their webiste Mulberry.com and also their social media channels. Mulberrys customers recieve excellent customer service in-store but also through e-commerce channels.