Mt Buller 2017-18 Summer Media Guide summer_media_kit_2017-18_FA_2 | Page 6

STORY IDEAS
To help you plan your next piece here are some story ideas:
LIFE IN THE SLOW LANE HELLO POSSUMS!
Swap screen time for scenery time.
There’s time in the mountains to relax and rejuvenate. Mt Buller’s Mountain Pygmy-possum recovery program
has brought this species back from near extinction.
EPIC MOUNTAIN BIKING UNPLUG THE KIDS
Mt Buller is home to the infamous 40km Australian
Alpine Epic. It’s a back-breaking, sweat-inducing,
thigh-burning ride, that has broken some of the best.
Will it break you too? Turn off the iPad, ditch the Wi-Fi and discover what kids
get to up when they are introduced to the great outdoors.
GREEN SEASON SAVINGS The mountains are great for exploring, whatever your
mode of transport.
Holidaying in the Alps in summer is a great way to
discover the mountains, with prices generally lower
than winter. GET SOCIAL
PEDAL, FOOT AND HOOF
Blog, vlog or Instagram your way around Mt Buller
& Mt Stirling in summer and discover just how
picturesque our Alpine region is in the green season.
OFF THE BEATEN TRACK
Get out of your running rut and discover the joy of running
off the tarmac, on diverse terrain with stunning scenery.
Mt Buller’s trail running network is a great introduction to
off-road running.
GREEN ALL YEAR ROUND
HEALTH & WELLNESS
Run, walk or ride the trails, breathe in the pristine
Alpine air and enjoy the serenity and beauty of the
mountains whilst working on your health and fitness
Mt Buller and Mt Stirling are recognised as leaders
in sustainability, conservation and environmental
management, with a range of innovative programs.
Mt Buller & Mt Stirling Summer Media Guide 2017-18

6