MSP SPOTLIGHT
How Impress Grew ARR From $ 300K To
$ 3.5 MILLION
In Just 3 Years
BY COLLEEN FRYE
Roland Parker , Founder , Impress IT Solutions impresscomputers . com
Company Impress IT Solutions
Founded 2003
Headquartered Katy , Texas
Geographic Market Houston , Texas
Top Growth Indicator CSAT
YoY % of Growth 15 %
Founder Roland Parker
You Have A Big Hairy Goal Of Reaching $ 500 Million In Annual Recurring Revenue And 20 % EBITDA . What Top Business Indicators Are You Using To Get There ?
The figures don ’ t necessarily tell the whole story . We ’ ve been decreasing our break-fix side of the business and replacing it with ARR . What tells the bigger story is we went from $ 300,000 in ARR to $ 3.5 million in three and a half years . Our business focus went from trying to get the phones to ring to getting one or two new clients every single month with our marketing efforts .
Our key indicators are client retention and customer satisfaction .
What Is One Key Secret To Your Success Over The Past Year Or So ?
Consistency of our marketing . Prior to joining TMT , and even when we first started , we tended to be a bit inconsistent . We would slow down [ marketing ] when we got busy and then when we were on top of the situation we would play catch up . But that led to months and months of not getting new clients . Consistently keeping