The Painful Truth About Customer Acquisition Costs Right Now
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CONTENTS
4 Letter from the Founder 6 Voted Most Popular 7 Upcoming Channel Events 9 Keeping Up with the Channel
10 The Painful Truth About Customer Acquisition Costs Right Now
Persuasion Magic: Applying Mentalist Oz Pearlman’ s Methods to MSP Sales
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FEATURE COVER STORY
14 Persuasion Magic Applying Mentalist Oz Pearlman’ s Methods to MSP Sales
16 You Bought the Company. Now You Have to EARN the Customer Relationship!
20 The Ultimate“ Must Read” List The Books MSP Leaders Swear By
The Ultimate“ Must Read” List: The Books MSP Leaders Swear By
Kaseya’ s Dan Tomaszewski Is Driving MSPs Toward a Championship Season
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23 4 Ways MSPs Can Add a SOC to Their Offerings Options, Benefits, and Tradeoffs
24 MSP Spotlight How Doug Bates Leads His MSP Business to Success
26 Purpose Meets Profit Discover Why MSPs Can Win Big with Nonprofits
30 Stop the Clicks What MSPs Should Demand in a Security Awareness Training Solution
31 And the Survey Says...
32 Kaseya’ s Dan Tomaszewski Is Driving MSPs Toward a Championship Season
34 The Right( and Wrong) Way to Transition to the Tech Assessment in Your MSP Sales Process