MARKETING FEATURE
What Should
SCARE
Every
MSP
BY ROBIN ROBINS
In the spirit of Halloween month , this article includes a list of things that should be scarier to you than a goblin in the closet or a ghost in the attic .
Fears are odd things
I once had a marketing conversation with a home services guy who made a living wiggling into tiny , dark crawl spaces under houses where mold , feces , poisonous spiders , snakes , rats and other unsavory things abound and who was impressed by my fearlessness in speaking in front of thousands of people . He could NEVER do that , yet he routinely squeezed into places that would give me a claustrophobic heart attack .
As business owners , there are a LOT of things that give us anxiety . I don ’ t know a single successful entrepreneur who hasn ’ t lain awake at night , unable to sleep , terrified by things happening in the business or by problems threatening to take you out of business ( or at least put a serious dent in your income , customers , reputation , etc .).
10 | MSPSUCCESS . COM