A REAL-LIFE

With An Honest Message About Content

Last month , I kissed my wife and kids goodbye in the middle of a work week , hopped on a plane , and flew across the country to go to — wait for it — the circus ! The three-ring-themed spectacular , better known as the 12th Annual IT Sales and Marketing Bootcamp Event , was led by none other than the ringmaster herself , Robin Robins .

I arrived in Nashville and opened my welcome binder , which read , “ Oh What A Spectacle / Oh What A Sight ! We ’ ll Open Our Journey / This Incredible Night ! / I ’ ll Hoist Up the Curtains / The Crowds Will Rush In / And My Marketing Circus / Will Promptly Begin !” The razzle dazzle contained in the first page set the tone for the rest of the week . Robin ’ s larger-than-life circus theme made the bootcamp more than just a killer

24 | MSP SUCCESS • VOLUME 1