ones are free information they can access ( report , video , checklist , etc .) or some type of assessment or appointment . “ I recommend having BOTH . If you go to my TMT website TechnologyMarketingToolkit . com ), you ’ ll see a current offer for a free guide titled “ 6 Ways To Get More High Paying Clients Without Spending A Dime On Marketing .” This is an offer we discovered that generates high conversion . You need something similar for your company ’ s website , like a report titled “ 10 Surefire Signs Your Current IT Company Is Failing You ” or “ Free Dark Web Scan Reveals The Passwords , Emails And Other Confidential Data Hackers Have On YOUR Company Right Now .”
6 . If targeting local , have a prominent LOCAL phone number displayed .
Businesses looking for IT support mostly want to deal with a local provider , so put a local number on your home page , right at the top of the site where it can easily be seen .
7 . A complete and up-to-date GBP directory listing with copious 5-star reviews .
We estimate about 30 percent of MSPs have never claimed their Google Business Profile ( GBP ) listing , which is a HUGE mistake for SEO purposes , as it provides credibility to people searching for you . An even higher percentage , roughly 80 percent , have it but never update it or use it to drive reviews .
8 . Well-designed social media profiles .
Specifically , Clutch . io , LinkedIn and Facebook are the most important if you ’ re targeting small businesses . If you ’ re targeting consumers , I ’ d throw in Instagram as well , although Instagram and Facebook are linked easily , so you can add that to the mix with little effort — just know it ’ s not going to drive a TON of traffic . Another social media site I ’ d recommend is YouTube ; however , it ’ s a bit more difficult to get right because you have to be good on video and deliver relevant and interesting content . But overall , make sure you keep all these sites updated and monitored for leads . Having a Facebook page you never update is just as bad as having no Facebook page at all ( or maybe even worse ). You also need to monitor these sites because prospects and clients alike will message you via these platforms , expecting a response .
9 . Retargeting .
Retargeting is the practice of displaying ads to visitors to your website throughout the Google display network or on Facebook , Instagram , and LinkedIn for the purpose of getting them back to opt in or call . I ’ m sure you ’ ve experienced this before , maybe even after visiting one of our sites . LinkedIn can also send InMail messages to prospects who visit your site to drive them back to opt in or call .
10 . Last but not least , answer your phones live .
Most MSPs don ’ t consider this a website marketing strategy , but our research has shown that nearly 70 percent or more of the HOT leads coming in from your website are going to call versus complete a webform . We also know if they call and get voicemail , many hang up and call the next IT firm that came up on the Google Search .
Trust me on this : How you answer the phone has a MAJOR impact on the overall success of your website ’ s conversion rate and marketing success . ( Be sure to read the sales article on this very topic at MSPSuccess . com / answerlive .)
Of course , there are more than these top 10 , but if you get these right , you ’ re well on your way to dramatically improving the performance of your website .
To make sure your website is guaranteed to produce leads , go to : MSPSuccess . com / webtraffic
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .
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