LEAD GENERATION
How To FINALLY Get Your Website To Produce
BY ROBIN ROBINS
A
common complaint : “ Robin , my website isn ’ t producing any leads .” More common : “ My MARKETING isn ’ t producing any leads .” Even more common : “ What marketing ?” Okay , I digress …
With all the digital and social media marketing available , far too many MSPs still overlook one of the most critical “ hubs ” of all marketing efforts : their website . All too often , it was set up several years ago and has been sitting out there on the “ interwebs ,” untouched and preserved in time like a fossil .
So , when an MSP comes to me and tells me their marketing isn ’ t working , it ’ s the first place I look . Why ? Because ALL marketing efforts , from referrals to social media posts , drive potential prospects to check out your website . You do it , too . When you hear of a new company , service or product , what do you do ? Google it . Go to the website and check things out . The question is this : Are you driving them to an updated , high-converting site that brilliantly conveys your professionalism and competence , or an abandoned , ancient , broken-down site with “ cobwebs ” gathering in the corners ?
So , I wanted to talk about a few critical things as they pertain to your website . First and foremost , what can you expect your website to do and produce in terms of leads , and second , how do you make sure you ’ re squeezing all the juice from that proverbial orange without wasting time on frivolous pursuits and time-sucking activities that aren ’ t really going to move the needle all that much ? Let ’ s begin .
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