Nobles is considered a trusted cybersecurity expert in his community . He gets out in front of the public a lot . “ I do a lot of webinars , post pictures of myself with celebrities and make appearances on TV talking about cybersecurity ,” Nobles said .
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6 . Hire A-Players .
Nothing drains your resources faster than a bad hire . Glasser uses DISC assessments and personality tests when hiring people . “ You can ’ t go on intuition ,” Glasser said . “ You ’ ve got to use a little bit of technology with it . Yes , you want to assess their technical expertise , but you also want to assess them as people .”
If you ’ re not making what you want per hour , you are probably doing too much yourself and need to hire or outsource someone to help you . “ You must delegate low-value work ,” Bazar said . “ I was constantly getting dragged back into the day-to-day minutia , so I had to delegate being the primary tech .”
7 . Focus on relationships with your clients and build trust .
Mike Bazar , Founder Bazar Solutions
“ Go above and beyond ,” Glasser said . “ No question or detail is too small . Answer every question , even if it ’ s something small and only requires a half-hour of work . Take the call , because you never know where that can lead to . Also , make sure you are maintaining the relationship with people and don ’ t hand that off entirely to your team .”
Even if you ’ ve been doing business a certain way for a long time , you can always start charging premium pricing for new customers . Specialize , stick to your guns , don ’ t give stuff away for free and just start . When you do , you ’ ll be receiving premium prices in no time .
Will Nobles , Founder Vector Choice Technology Solutions
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
Robin Robins is the CEO and Founder of TMT . TMT is the parent company of MSP Success .
Michael Glasser , Founder Glasser Tech