8 . EXPOSING
Exposing is about transparency . Most companies try to hide their flaws . They market themselves as perfect and flawless . But prospects know that no company is perfect . People are looking for a company that will be honest about their imperfections .
Nebraska ’ s new tourism campaign , which they admit that their state “ isn ’ t for everyone ,” is a great example of exposing .
To help you remember the eight steps , we decided to create an acronym :
Flaunting Lopsiding Antagonizing Withholding
Swerving Opposing Micro-Weirding Exposing
FLAWSOME is a combination of FLAWS and
AWESOME . We believe your company ’ s flaws are what make it awesome . Are you ready to start flaunting your organization ’ s imperfections ?!
David Rendall , our “ Expert In Resident ,” has spent the last 20 years speaking on every inhabited continent . Some of his clients include the U . S . Air Force , the Australian government , and Fortune 500 companies such as Microsoft , AT & T , and Fannie Mae among others . His credits also include being a leadership professor , standup comedian , and managing nonprofit enterprises that provided employment for people with disabilities . David ’ s educational accomplishments include a doctorate of management in organizational leadership and a graduate degree in psychology . To top that off , he is the author of four books . To find out more about David ’ s coaching , keynotes , and workshops , visit him at DRendall . com .
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