MSP Success Magazine Special Edition: Keith Heilveil | Page 26

OVERCOMING OBSTACLES CONT ...

MY STORY ISN ’ T ABOUT TRIATHLONS . IT ’ S ABOUT MIND-SET AND WHAT ’ S BETWEEN OUR EARS .

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James Lawrence , The Iron Cowboy he did the 50 campaign . He didn ’ t know how he was going to keep going until he remembered his daughter was waiting for him to run the marathon with him . Says Lawrence , “ He who has their ‘ why ’ to live for can bear almost any ‘ how .’”
6 . JUST DO ONE MINUTE .
When he doesn ’ t know how to keep going , he focuses on that one moment in front of him until he gets past the overwhelmingness and anxiety . “ Motion creates emotion ,” Lawrence said . “ When in desperation , you must figure out how to be perfect just for one second . Build on that second until you perform a perfect minute .”
7 . GET EXPERIENCE IN ISOLATING , TACKLING , AND OVERCOMING YOUR FEARS .
When he started running , he struggled to complete a 4K fun run . At that point , he never could have imagined doing one Iron Cowboy distance Tri , let alone 100 . But after experiencing 50 in a row , he believed he could do 100 because he had the experience of having and winning those conversations in his head about doubt , fear , and wanting to quit . “ It ’ s through your experiences that you become mentally tough ,” Lawrence said . “ To grow , to adapt , and evolve , we need to become uncomfortable intentionally . Only then will we meet the best version of ourselves and honestly find out what we can accomplish .”
8 . JUST START .
“ You ’ re never going to feel 100 % ready ,” Lawrence said . Everybody ’ s “ hard ” is different . When he did his first triathlon , he didn ’ t know how to swim . You ’ re never going to be an expert when you start .
Lawrence ’ s ultimate reason to keep showing up and pushing is about inspiring hope . “ Your word should be your bond , and every time you commit to something , you should finish it ,” he said . “ It ’ s not for you . It ’ s for other people . As we choose to show up in our lives each day , we truly have no idea who is watching , and we truly have no idea the impact that we can have on the people around us . If you go through life and say , ‘ How can I live my life in a way that enhances someone else ’ s life ?’, that ’ s what should drive you .”
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