tial Marketing ropelled This ity Status
such as what antivirus they need . Talking about business solutions is much more profitable than that conversation .
Your Celebrity Marketing Has Resulted In Your Becoming A Bestselling Author Of The Book ‘ Cyber Storm ,’ Which Is Now A Bestseller In Three Categories . You Also Have Been Featured In Several Industry Magazines And Featured On Podcasts Syndicated To Over 500 News Stations . What Are You Doing To Fuel Your Celebrity Status ?
The book put me on the map for a lot of people . Monthly , I ’ m doing 3 – 4 interviews about cybersecurity on local and national news . We created a section in our CRM designated for news outlets , producers , anchors , and JV partners . We know media needs content , so we constantly watch the stories that affect our target market and give news outlets content around those stories . I push out content around our expertise weekly . A lot of times , our stories get picked up or we get responses . This has picked up since I did the book and got bestseller status . We use the media assets we receive on social media to push traffic to the business and close deals . I also don ’ t turn down opportunities . If someone asks you to speak on a topic that is important to your target market , do it . There are times we ’ ve received a request from a news station that wants us to do something within 30 minutes . That ’ s hard to do when you are busy and running a business , but I ’ ve found making that a focus is a key to the success of this strategy . I also doubled down on focusing on my niche , which is enterprise medical .
What Would You Say Is The Biggest Challenge You ’ ve Had To Overcome This Past Year Related To Reaching That Growth ?
That challenge was managing the stress both my team and my clients were feeling . The pandemic has been especially hard on business owners here . Our demand increased exponentially because of the work-from-home situations it created . Our teams are stressed because there is a new zero-day every other day and new attacks . Clients are stressed over their business and the major inconvenience of having people work from home . Plus , they don ’ t understand why they need to spend extra money on IT right now .
What Partners Or Tools Helped You Along The Way ?
Compliance Manager in GRC from Kaseya saves us a ton of time in assembling reports and creating compliance documentation across multiple layers for insurance and HIPAA regulations .
Which Business Leader ’ s Techniques Or Leadership Style Influence You ? Why ?
From a leadership standpoint , Jack Welch holds the prize . He has an analogy I love where he talks about curling in the Olympics . Players throw their stone across the ice , then come out with brooms to help change the path of the stone to get it positioned in the best possible way to score .
Our job as leaders is to be there in front of our teams with the broom , clearing the path toward their success . That ’ s a proven winning strategy to make sure people have what they need to succeed .
If You Were To Recommend A Book To Other MSPs Or SMBs Trying To Grow Their Business , What Would You Say They Should Read ?
“ The Freak Factor ” by David Rendall is a must-read . It ’ s a different approach to thinking . The premise is that in the right situation , your weaknesses are your strengths . This helped me get over myself and start doing a lot of public speaking , news , and celebrity-type events .
What Words Of Wisdom Would You Give To Other MSPs Who Are Looking To Grow Their Business Or Build A Successful Exit ?
Stay true to who you are and what your mission is about . Most of all , get out there and tell the people what your mission is , what they need to know , and what you ’ re going to do for them . That was the big struggle for me ; however , at the end of the day , that is what it ’ s all about . n
VOLUME 3 ISSUE 6 • MSPSuccessMagazine . com | 25