and tracking . It can also trigger emails automatically if certain actions are taken ( like booking an appointment , registering for an event , or downloading a report ) or if they fail to take action .
• Look for customizable forms from your email broadcasting solution . You should be able to give your webmaster a code they can use to completely customize the form and wrap your own design around it . Some email broadcasting solutions don ’ t offer this , and it makes for a very amateur-looking opt-in process or forms that simply don ’ t work for you .
• When switching to another email platform , look for a company that won ’ t require you to opt everyone back in again . No legitimate broadcasting service will simply let you opt in your list and start spamming , because they have to protect their servers from being blacklisted , but they shouldn ’ t go so far as to require you to get everyone on your list to click to confirm or fill in a form to stay on your list . As an example , Infusionsoft allows you to import and then start sending small batches of emails . If they see a high number of spam complaints , you ’ re not permitted to continue to send to that list . But if all is okay , they open the gate for you to send to your entire list .
• Demand , in writing , how you will get your data back if you cancel . This is a big one . I ’ ve seen far too many MSPs get burned when they tried to cancel their service and discovered that they didn ’ t own their own list or couldn ’ t easily get the data out in a usable format . The best contracts all have a prenup , and this is no different .
WANT MORE STRATEGIES , TIPS , AND FORMU- LAS FOR SUCCESSFUL EMAIL MARKETING ?
Go online to MSPSuccessMagazine . com / email to get instant access to a webinar I conducted titled “ Email Marketing for MSPs 101 .” This content-only webinar will give you examples and proven strategies for building a quality email list of highly responsive prospects and clients . I ’ ll cover what to send , how to send , when to send , and how to optimize every email that goes out . n
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