MSP Success Magazine Nov 2021 | Page 21

enerated A le Doubling Revenue er For His MSP

employee and be efficient with your revenues , which is called the labor efficiency ratio ( LAR ). I learned if you ’ re efficient in your labor and utilize it correctly , your profits will soar .

4

What Is The Top Lesson You Had
To Learn To Kick-Start Your Business Growth ?
You have to continually reassess what ’ s important to the marketplace and be flexible . Go with the flow , keep reassessing , fix where things aren ’ t working by making adjustments and corrections , and do more of whatever is working .

5

Your Company Grew During The
Pandemic . What Would You Say Is The Single Biggest Secret To Your Success This Past Year ?
There isn ’ t one single thing . As a business owner , you must do many things right . But this past year , we doubled down on our customer service . We singularly focused on always providing an excellent customer experience . Especially with the pandemic , people were on edge , so we were dedicated to making sure we took care of the customers , delivered what we promised , treated them with courtesy and respect , and always went the extra mile . We treated them like they were a king or queen , did things after hours , and just made people feel like they ’ re important .

6

What Is The Biggest Challenge You Had To Overcome This Past Year Related To
Reaching That Growth ?
Keeping the team focused . Our staff grew by 30 % last year . It was a stressful year because they were concentrating on delivering an awesome customer experience during a trying time . I focused on creating a positive culture and workplace environment , treating everyone with respect , hearing them when they had valid concerns , fostering them , recognizing them with gifts to acknowledge their awesome work , and just being human .

7

What Partners Or Tools Helped You Along The Way ?
Kaseya IT Glue . We use several Kaseya tools , such as RapidFire ID Agent with their dark web monitoring and identity management . But their most important product that is our “ couldn ’ t-live-without-it tool ” is their IT Glue . IT Glue is our internal Bible . It helps us organize our client documentation and information around our processes , procedures , different tools and techniques , our client base , and our whole organization .
Who Would You Say Is The Most

8 Impactful Business Leader Whose Techniques Or Leadership Style You Try To Emulate Or Are Influenced By And Why ?

It ’ s not one person . I think you need a learning mentality , and a learning mentality means you must read many different people on many different topics and always continue your education . My model is to improve by 1 % each month . If I do that , I ’ m 12 % better at the end of the year .
If You Were Going To Recommend A

9 Book To Other MSPs Or SMBs Trying To Grow Their Business , What Would You Say They Should Read ?

If only one book , I ’ d choose “ The Daily Stoic ” by Ryan Holiday . It gives you a little nugget every day of one of the stoicism leaders and then distills it down to how that pertains to today . You ’ ll learn about business relationships , personal relationships , and leadership from a lot of the great leaders of the world who foster and build growth .
What Words Of Wisdom Would You

10 Give To Other MSPs Who Are Either Looking To Grow Their Business Or Build A Successful Exit ?

Don ’ t chase revenue without a focus . Pick a target market and own that market . Learn what that market needs and how it functions . Become the expert people respect and seek out . Build up your recurring revenue so it becomes a predictable revenue stream and drives value . n
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