MSP Success Magazine May 2021 | Page 13

their office to buy IT services ? Sorry , Charlie . You cannot develop a truly successful company on a “ simple ” and “ easy ” plan , and your unwillingness to roll your sleeves up to do the work and learn what is necessary is what ’ s truly holding you back .
So , here ’ s a big question and a decisively indicative test : Exactly how motivated are you and your sales team to truly master selling ? How much do you / they appreciate the opportunity to learn ? A lot can be understood about a person by knowing the real answer to this question . I assure you that if someone is consistently , persistently , eagerly looking to up their game , improve their knowledge , and master the skills of selling , they will be in the top 1 % of income earners . Maybe not the day they start , but over time — I can assure you of this .
In my career of meeting , interviewing , and working with giants — people who make a lot of money and are at the top of their game — I ’ ve never met one who failed the test that I mentioned above . They are all serious students of their profession , putting in hours of work , reading , watching , learning , and practicing their craft , as well as getting more sales , perfecting marketing strategies , and finding effective selling methods .
Personally , I love all things tied to personal development , which is why I do this today . I ’ ve always had a burning desire to learn a new strategy , to sharpen my skills , and to clarify my thinking . When I got my first taste of sales and selling , I listened to and read every book I could get on the topic . I studied Zig , reading and rereading his books , with a highlighter in hand . I took every opportunity to attend seminars on selling . Every day on my drive to work , I played a sales training tape of Hopkins , Zig , Brian Tracy , and Tony Robbins (“ The Power Of Influence ”). I watched old VHS tapes of sales training during my lunch break in the break room — and I loved every minute of it .
Sadly , no place I ever worked offered to train me , much less pay for my training . ( Note to all salespeople reading this : If you work for someone who would cheerfully pay for you to attend classes so you can learn how to sell more effectively , you ’ re working for a great organization . Appreciate them by taking them up on their offer and applying yourself . If you ’ re not working for such an organization , it ’ s still 100 % up to you to invest in yourself and put the time into reading , watching , listening , and learning how to be better at selling , communication , time management , and speaking .) n
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