MSP SPOTLIGHT
How Leah Freiman Grew Her Company 300 % Without Selling
While Battling Cancer During A Pandemic
What Made You Decide To Stop Selling In 2020 ?
Leah Freiman , CEO ItCon
On the one hand , my business was making nice money , covering the bills , and I was doing better than ever . On the other hand , I was always waiting for “ the other shoe to drop .” I knew my business wasn ’ t sustainable , and with the market shifting quickly toward security , I would be up nights , worrying that my clients would get hacked . While we ’ d hired people to help with capacity , the processes and systems weren ’ t working anymore . We were still operating as a one-man band , and we needed to change if we were going to continue to grow .
In 2020 , You Had A Lot To Deal With — Suddenly You ’ ve Got Your Six Kids Learning From Home Instead Of At School , Your Dad Had Cancer , You Were Diagnosed With Cancer , And You Moved . How Did You Persist Through All Of That And Still Manage To Grow Your Business ?
Company :
ItCon
Year Founded :
2008
Headquartered :
Spring Valley , New York
Geographic Market :
New York And Metro Areas
Top Growth Indicator :
Revenues Up $ 1,573,896 , Monthly Recurring Revenue Up $ 82,719
YoY % Of Growth :
177 % In 2020
CEO And Co-Founder :
Leah Freiman
CTO And Co-Founder :
Moshe Freiman
The hardest thing was the inconsistency when the school was open one day and closed the next because I didn ’ t know when I was working from home and when I wasn ’ t . And it was hard when my gym closed and when my exercise routine changed because of cancer .
My biggest secret is to find a way to enjoy everything I do . Even when I was going through cancer , I found ways to laugh . I ’ m an unofficial standup comedian . We take things seriously , but everything is better with humor . You can cry through something and make it painful , or you can make it exciting , but the situation is not going to change . Every single day I look in the mirror and say , “ Did I do my best ? Can I do better ? Am I doing what I need to do ? Am I doing what I want to do ?” And if you don ’ t want to do it , make yourself want to . Everything I do , I love . When I used to be a cleaning girl , I loved to clean . I don ’ t do what I love ; I love what I do .
Were There Any Partners Or Businesses That Helped You Al ong The Way ?
One of our most important goals during the year 2020 was finding and eliminating the bottlenecks holding us back . Questions such as “ Do we service this for this client ?” or “ I have a stupid five-minute ticket , but where ’ s the password ?” were commonplace . Like a paper cut , it is the small things that seem simple but become significant issues that are seemingly the most frustrating . While it took time getting there , there ' s no mistaking that we are in a very different place now . Questions for information are always answered with “ Did you check ITGlue ?” — and they only get rarer by the day . Tickets get closed faster , and confidence only continues to grow in the system . Clients love it , as they can see how carefully everything is documented , and that lets them know that the keys to their business are in the right hands . During our quarterly business reviews ( QBRs ), we log into ITGlue in front of the client and show them how everything is documented . When a client sees it right in front of their face , it becomes real , and it ’ s extremely impressive . I cannot imagine having a sustainable company without ITGlue .
10 | MSPSuccessMagazine . com • VOLUME 2 ISSUE 3