MSP SURVEY
And The Survey Says ...
What Marketing Gets MSPs The Most Clients ?
MSP Success Magazine recently polled more than 400 MSPs to find out what marketing activities brought in the greatest number of new clients last year . While it ’ s not surprising to see things such as referrals and crossselling at the top of the list , we were interested to see what sat at the bottom of the list .
Value
1
Referrals / Word of Mouth
What Marketing Activities Brought In Most Of Your New Business Last Year ? ( Check Your Top 3 )
Upselling / Cross-Selling Current Customers Inbound Calls / Website Form Fills Drip Marketing Outbound Calling Direct Mail Other Paid Advertising Social Media Seminars / Speaking Engagements Canvassing Tradeshows Webinars
Percent 76.3 % 52.3 % 28.4 % 21.9 % 18.4 % 18.1 % 13.5 % 12.1 % 8.8 % 5.6 % 5.3 % 4.9 % 4.9 %
According to our survey , the top 3 sources of new business last year were Referrals / Word Of Mouth , Upselling / Cross- Selling Current Customers , and Inbound Calls / Website Form Fills . Close behind that were Drip Marketing , Outbound Calling , and Direct Mail . Surprisingly , trade shows and webinars hang out at the bottom . Is it because MSPs are attending the wrong trade shows with the wrong attendees ? Do MSPs struggle with a good marketing plan to capture opportunities at trade shows and on webinars ? Events , including trade shows and webinars , are more complex marketing activities than referrals , but done right , they should generate a solid ROI .
To see the complete report on top new client sources for MSPs and to see how you stack up compared to your peers in terms of the number of new clients you are adding , go to :
MSPSuccessMagazine . com / new-clients