Your Success Is Your Greatest Asset
Your success stories are your best leverage for sales .
Think about it : You can tell consumers what you have to offer . You can sell your products to new clients , push your accolades , and advertise more than you ever have before . You could send your best salesperson to the greatest lead you ’ ve had in years , and yet none of this would fare as well as a message from a successful client .
If one of your customers tells a prospective client about their experience with you , how you solved a big problem for them , and how you managed to radically change the way they work and thrive , then you have a powerful opportunity . It ’ s a phenomenon Lemonis has experienced firsthand . After seven years of “ The Profit ,” viewers wondered , “ What ’ s happened since ?” As a result , producers of “ The Profit ” asked businesses to share their stories and successes since the show , offering viewers a glimpse into the life-changing business opportunities Lemonis offers his contestants . Those little snippets are actually some of the most profound materials Lemonis and his team have created , he explained . These videos have become a journal of sorts , outlining the power of the tactics and investments Lemonis puts into these businesses .
The technology industry has an edge in helping clients understand how valuable these services can be , Lemonis explained , by leveraging the valuable nature of an MSP . As a business owner , Lemonis has had his own personal experience with the value of MSPs . He ’ s had to oversee teams and push technology changes that he couldn ’ t fully understand . Lemonis said he has found more success when turning to providers for that guidance .
“ More businesses stumble because they don ’ t spend the extra dollar to get the implementation and the training ,” Lemonis said . “ If you need somebody to advocate for what you do , I could tell you about launching Oracle in 2013 without getting implemented [ with an MSP ]. I ’ ll be your best advocate .”
Experience begets personal connection , and that connection is far more powerful than any pertinent piece of ad copy you could ever create .
“ I ’ ll tell you what I think is the best advocacy : success stories from real businesses that weren ’ t going to make it without you ,” Lemonis explained . “ People are going to buy more from a true fact business .”
Now Is The Time
There ’ s never been a higher need for MSPs to survive and thrive . As the emphasis on remote work and better security protection grows , MSPs have been vaulted to being one of the most valuable assets for businesses across the globe , giving them the opportunity to market in a way that pushes businesses to see their immense value like never before by leveraging staff , finding honest solutions to weaknesses , and promoting success .
Take it from a man who has lived the definition of an American dream : Starting from the steps of a Lebanese orphanage , Lemonis has gone on to lead dozens of businesses to international success . Through internal and mentality shifts , Lemonis is transforming the way business leaders think and achieve , and his tactics are what you need today more than ever . n