INSIDER ACCESS
5 Money ‘ Honeypots ’
Find More Profits , Clients , And Sales Right Now
Before I delve into what I see as the five “ honeypots ” to making money right now , let me start out with an irritating , demotivating truth : In the short term , you will be required to work harder , invest more , create more , and do more with less than you ’ ve ever had to in the past , all while still getting lower returns than you ’ re accustomed to . It will take everything you ’ ve got to get even mediocre results , and it will be harder than ever before .
You can get angry about this and resent it . Some will throw their hands up in the air and yell , “ I give up !” I get it . I already give 110 %, so the idea of getting less for more effort is as attractive to me as a turd in a punch bowl . But where ’ s the profit in that ?
If it ’ s any comfort , then at least take solace in the fact that you are in a business that is deemed essential and are not hit nearly as hard as others . If you need one bottle of TUMS on your desk to deal with indigestion from the problems you ’ re dealing with , then keep in mind that those in the event , hospitality , retail , and entertainment businesses need 10 bottles . It ’ s a small comfort , but it won ’ t solve your problems and losses , so here are five “ honeypots ” to focus on right now to ensure you continue to retain profits , equity , and market share . Who knows … you might even grow .
Honeypot 1 : Keep Your Best Clients Happy
Now more than ever , it ’ s critical to make sure you preserve the relationship and patronage of your best clients . They need more care , more attention , and more appreciation right now . If you lose one of them , then you ’ ll have to find several more to make up for the loss . Because it will be harder to get clients right now than in the past , you cannot afford to lose one due to something you could have prevented . During any economic downturn , you won ’ t retain all of your clients . Some will close shop , while others will leave for a cheaper competitor . There ’ s not a lot you can do about this , but you should be overcommunicating with your top clients right now and making sure they are well taken care of . Further , don ’ t assume you “ shouldn ’ t be selling ” right now . That may be exactly what a client needs — more robust cybersecurity protections , a new VoIP phone system , or an upgrade that would allow them to work remotely more productively . The bigger mistake would be sending a single “ You need anything ?” email and fading into the background waiting to be called on . Be proactive .
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