MSP SPOTLIGHT
The Unlikely Hire This To Double His 7-Figur
What Are The Top 3 Business Indicators You Use To Measure Your Company And Why ?
Total revenue is important to us to see how we ’ re doing . Monthly recurring revenue ( MRR ) is our most important indicator because it ’ s how I judge if I ’ m really growing . I want to build a company that is going to last , so if I ’ m bringing in clients and they ’ re going right out the back door , then the company is not building , and something is wrong . Net profit is also important to measure . However , we are more focused on gross growth . Great revenue growth allows us to heavily reinvest , and because of that , we ’ re getting a lot of new opportunities we never would have received otherwise .
What Is The Top Lesson You Had To Learn To Kick-Start Your Business Growth ?
I had to learn I didn ’ t know anything about marketing and I needed to treat marketing as a department of my company . Before finding Robin Robins , I tried a lot of little marketing things , and I got zero results . I had departments for accounting , tech , and so on , but I didn ’ t have a marketing department . That was the wrong approach . I had to change
my thinking and make marketing as important as anything else . Once I realized , “ I don ’ t know what I ’ m doing , and I ’ ve got to find someone who knows marketing ,” things changed . I needed to get help internally to do the marketing because , as the business owner , I was wearing too many hats , and I just couldn ’ t do it . I ended up hiring a marketing assistant to start . Now , I have five marketing people . The lesson that catapulted our business was to find a marketing process and then add the right marketing people .
Your Company More Than Doubled This Past Year . What Would You Say Is The Single Biggest Secret To Your Success ?
I would say it was listening to and following Marcus Lemonis ’ advice at Technology Marketing Toolkit ’ s Boot Camp in 2020 . Marcus said to double-down on your marketing , so we did . We doubled our marketing staff and invested a lot more into our marketing . We did the opposite of everyone else . Our efforts were amplified because everyone else was drawing back their marketing dollars , and we were putting more in , both financially and effort-wise . It worked . We more than doubled revenue and added 79 % in MRR .
Company : Juern Technology
Founded : 2012
Headquartered :
San Antonio , Texas
Geographical Markets Served :
San Antonio , Texas , and Austin , Texas
YoY % Of growth :
79 % MRR , 114 % revenue
CEO And Founder :
Neal Juern
Top Growth Indicator :
Monthly recurring revenue ( MRR )
22 | MSPSuccessMagazine . com • VOLUME 3 ISSUE 2