The Secret Key Revenue Despi
Charles Henson , President and Owner , Nashville Computer
Company : Nashville Computer
Founded : 1988
Headquartered : Nashville , Tennessee
Geographic Market : Tennessee , Michigan
Top Growth Indicator : Monthly Recurring Revenue ( MRR )
YoY % of Growth : 28 %
Owner : Charles Henson
What Are The Top 3 Business Indicators You Use To Measure Your Company And Why ?
We want to continue to grow and scale the business so we ’ re able to support more companies . With that in mind , the top growth indicators we watch are MRR , gross profit margin , and net promoter score . MRR allows us to see we are continuing to grow on a year-over-year basis . The gross profit margin helps us make sure we ’ re staying profitable so we can continue to grow and add resources as we need them . For example , the correct profit margin will let us know that if we need another engineer , we can hire them . Our net promoter score , which is our client satisfaction metric , lets us know how well we ’ re doing , how our customers feel about our services , and if they would be willing to promote us and / or refer us to other business owners . It also gives us peace of mind , knowing we are delivering a great client experience because they continue to be happy with the services we provide .
What Is The Top Lesson You Had To Learn That Allowed You To Kick-Start Your Business Growth ?
I had to learn consistency and marketing . Keeping our name in front of people , becoming the local celebrity , and educating businesses in our region were instrumental practices in making us the go-to company when businesses are ready to purchase IT services . By continuing to be that local celebrity and staying in front of them through webinars and seminars , we ’ re able to have business conversations with prospects instead of money conversations about what we charge with prospects . This differentiates us and positions us as thought leaders .
What Is Your Single Secret To Success This Past Year ?
As inflation has set in , negotiating prices with existing vendors has been instrumental to our success . We ’ ve gone back to vendors and signed longer commitments , which allowed us to secure the best pricing long-term over the next 36 months . This ensures our gross profit margin stays where it needs to be . We replaced our entire security fleet with better pricing and better backups for our clients , and we ’ re going to our clients with a price increase as well . This has allowed us to continue to grow and add revenue to the bottom line .
What Partners Or Tools Helped You Along The Way ?
Kaseya ’ s IT Glue really helped us ensure every client ’ s onboarding is standardized . It helps us keep up with standard operating procedures and empowers our help desk to be educated on everything about that client — their network , the business applications they are using , their passwords , any issues they have , and more . Any time a client calls in , we document everything . We use it for every single client . It doesn ’ t
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