prise , and they were too expensive . My goal was to design and patent a set of my own products that worked in small to medium businesses and within their budgets .”
David decided the best course of action was to start his own security company , Direct iT , dedicated to serving SMBs . He formed his own software division within Direct iT so he could provide enterprise-grade solutions and bank-level security to the underserved small-business IT market . He assembled a team of top engineers who had worked at top places , including NASA , Harvard , Fidelity , and MIT . Taking almost a year and a half to design and fine-tune , he successfully released BlueBox™ , his patented small-business network management tool , to the SMB community . This solution took overpriced , overcomplex packages and simplified them . ( Today , BlueBox does hundreds of monitoring checks every second across the country with thousands of users to ensure maximum network performance and uptime .)
But while Javaheri had successfully built and sold these other companies , when it came to Direct iT , he struggled to reach the level of success he ’ d seen others achieve . His revenue stalled at $ 2 million , and he was unable to surpass that amount for eight years .
In 2019 , he was overwhelmed , frustrated , and ready to give up . He ’ d even started day-trading and considered going into a different business . “ My revenue wasn ’ t growing ,” Javaheri said . “ I couldn ’ t figure out what I was doing wrong . I felt so defeated .”
But he wasn ’ t quite ready to give up yet , so he asked a friend to manage the day-to-day while he took time to figure out what to do next . “ I knew I couldn ’ t move the needle anymore on my own ,” Javaheri said . “ I realized that if I wanted to grow my business , I needed more education on sales and marketing and a coach who could show me the way .”
While on vacation in San Diego , CA , he decided to attend the Technology Marketing Toolkit Road Show . He was only planning to attend for one hour so he could get back to his vacation , but then , something unexpected happened . “ I was so absorbed that I ended up staying for the entire two days ,” Javaheri recalled . “ Robin [ Robins ] was so sincere . She
David proudly posing with CEO of Cyderes and TV personality , Robert Herjavec , during a tour of Robert ’ s impressive headquarters talked about all the things I wasn ’ t doing . I discovered that while I was good at sales and had utilized that to grow my businesses , I wasn ’ t doing any marketing . Robin showed me the importance of marketing and that marketing and sales go hand in hand . And for the first time in a long time , I felt excited about my business .”
He joined TMT in 2019 . “ At first , I procrastinated ,” Javaheri confessed . But inspired and hungry to learn a better way , he connected with the person who would become his coach and peer monitor , Tom Malesic . “ I didn ’ t expect him to come into my life ,” Javaheri said , “ but he convinced me to join TMT ’ s top-level peer group , Producers Club . It hit me in December 2019 when I joined Producers Club and had my first meeting that I wanted to do in two years what others had done in five . That was my goal .”
Javaheri got busy implementing and ran his first full marketing campaign in February 2020 and faithfully met with his accountability group . “ I felt so lucky to brainstorm with five highly successful MSP CEOs every Friday ,” he said . “ That was a start of a new beginning .”
By 2021 , he was working aggressively on marketing his services . In addition to implementing several successful marketing campaigns , he made significant changes to his staff , processes , and tools at the direction and recommendations of his TMT coaches and his new Producers Club community .
Since then , his business has skyrocketed , increasing by more than 300 %. Plus , while 80 %– 90 % of his time is spent on his MSP , he has the freedom to do other business ventures and hobbies . Considered a professional driver , he ’ s reached 200 mph at racetracks and owns two Lamborghinis with a third one , a Lamborghini Urus , on order and soon to be added to his collection . “ I ’ ve gotten to a point where I have been able to pick up trading again because I have the freedom to do both trading and owning an MSP ,” Javaheri said . “ I also collect sports cars and enjoy going to racetracks where I can drive fast .”
His wish of helping people is on track , too . Currently the spokesperson for TMT as the winner of the 2022 Better Your Best Contest , Javaheri is traveling around the country helping other MSPs become more successful . He also gives to charities , such as the Children ’ s Trust , and has plans to open a not-for-profit one day in the future . “ I ’ ve narrowed it down to two ,” Javaheri said . “ Either for homeless people or for children who were abandoned by their parents at birth or a young age .”
Here are 11 steps Javaheri took on his journey to success . Read on to see how you can use them to increase success in your own MSP .
1
Great sales and marketing beat the greatest tech . In January 2020 , Javaheri had zero marketing in place . In February 2020 , he launched his first marketing campaign , which was the TMT Band-Aid campaign with seven marketing touches ( a campaign developed by Robin Robins ). He chose a vertical market of lawyers to market to , hired a telemarketer to continually coldcall prospects with a script fine-tuned to the campaigns he was running , and used TMT ’ s MAP CRM ( Marketing Automation Platform for Customer Relationship Marketing ). It ’ s loaded
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