3 Reasons You Need A Marketing System
1 . Time saved through automation
2 . No dropped leads or opportunities
3 . Data AND marketing consolidated and organized in ONE spot
WHO Needs A Marketing System Software ?
The quick answer is this : anyone who wants to automate much of the building and maintaining of relationships with their clients / prospects and wants a single place where all contact info is stored .
If the answer to any of the following questions is “ yes ,” then you need a marketing system :
• Does your data live in many different places right now ( spreadsheets , PSA , sticky notes , etc .)?
• Are you trying to use your PSA or Excel spreadsheets as a band-aid CRM solution ?
• Are you struggling to cobble together multiple software systems to get your marketing out the door ?
• Is your marketing disorganized , chaotic , sporadic , and lackluster with minimal results ?
• Are you doing everything manually , and is it taking forever and utilizing everyone on your team ?
• Or even worse ( and probably more common ), do you end up doing no marketing or true lead generation because you don ’ t know how or where to start , and , quite frankly , running your business and taking care of your clients keeps pushing marketing to the bottom of your list ?
WHEN Do I Need A Marketing System ?
If you answered an exasperated , exuberant , or sheepish “ yes ” to any of the questions above , you ’ re overdue for a marketing system . And really , you need a marketing system the day you open your business .
Think about it this way . Did you wait until you had a batch of managed services clients to invest in an RMM tool ? No ! You invested in the tool first and then got the clients .
It ’ s the same with marketing software : You don ’ t wait until your list grows large and unmanageable or until you ’ re wasting time doing marketing manually . You invest in the tools from the start to set a solid growth foundation that keeps you from wanting to pull your hair out later .
We ’ ll get into the detailed checklists of what to look for on each side of the house ( CRM and marketing automation ) for your marketing system in future editions of " MSP Success ," but your very first checklist item will be :
Is the marketing software I ’ m looking at a CRM and a marketing automation tool — a true marketing system ?
Are You Interested In Setting Up Marketing Automation In Your IT Services Business ?
Technology Marketing Toolkit offers Marketing Automation Platform ( MAP ), an MSP-specific marketing automation and CRM tool that will enable you to get more leads , sales , and revenue with fewer people , time , and resources . Get an INSTANT , customized quote at www . MSPMarketingCRM . com and see how you can finally get " push button " marketing set up in your MSP business .
Author Bio
Allison Foelber is the VP of Marketing Automation and self-proclaimed “ Infusionsoft Nerd ” at Technology Marketing Toolkit , where she helps MSPs leverage the marketing automation power of Infusionsoft by Keap to organize their sales and marketing process so they can move prospects through the sales funnel faster . She can be reached at Allison @ Technology- MarketingToolkit . com . n
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