FINALLY ...
An EASY Business VPN Solution For MSPs to Protect and Manage Clients ’ Devices On Public WiFi
• Protect clients who use public WiFi
• Manage dozens of companies , users and all their devices in one place
• Increase MRR by adding this critical service to your cybersecurity stack
Demo and Try for Free : appstractor . com / privatise / tmt
Consumer VPN ’ s are unmanageable . Corporate VPN ’ s for remote access are overly complex . Both leave you with questions like …
• How do you deploy a VPN app to every employee , to each of their devices , for all of your clients ?
• How do you and they safely manage all the credentials ?
• How do you know who is – AND IS NOT – using the VPN ?
Privatise - the Channel-Exclusive VPN Solution For MSPs Who NEED To Protect Their Clients In And Out Of The Office reminded our clients that they weren ’ t really that far from the event and could drive . ( We have found that our events pull from a six-hour drive around the city .) These combinations fueled the high response on both campaigns . If we were to send these to cold prospects , I would not expect such a response , but it would still be higher than the “ normal ” response of 0.5 % to 1 %, as is customary with business-to-business marketing . As I ’ ve said before , the list and your relationship with it matter greatly .
Cellphone scammers have figured out that using a local number to call you results in a much higher answer rate than “ Unknown ” or out-of-state numbers you don ’ t recognize . Again , the “ personalization ” of making it a local number causes someone to assume it ’ s NOT a telemarketing call ( although people are catching on , of course ). Not so long ago , Facebook advertisers could customize their ads to pull your sex , age , where you grew up , and where you ’ re living now to create insanely personalized ads . The first one I saw that really shocked me was for a sweatshirt that read , “ I ’ m Just a Philly Girl Living in a Nashville World .” It stopped me dead in my tracks . Facebook put a quick end to allowing advertisers to do this due to the backlash of seriously freaked-out users , but again , the personalization was powerful .
Here ’ s another personalization strategy : Send your clients and prospects a birthday gift . If you can friend someone on Facebook , you can find out when their birthday is . This is one of the ways we get our clients ’ birthdays to send them something . Not too long ago , I had a client tearfully tell me our gift was the only gift he got on his birthday . At a minimum , you can ( and should ) do this for clients . Another personalized gift on the anniversary
of them becoming a client is a welcome , serendipitous event .
Of course , we ’ re only talking about one form of personalization . Companies like Netflix , Facebook , and Amazon are masters at using artificial intelligence to determine exactly what offers , products , and content you will be most likely to buy or at least click on ; so , personalization really goes far deeper than simply getting someone ’ s name correct . It ’ s also about predictive behaviors .
So , when does personalization not work ? Primarily , when you get it wrong . My husband ’ s name is Danilo Santini , but he goes by Dan . Any advertising that comes to “ Danilo ” is instantly suspicious . Often , Bank of America sends him promotions in Spanish , assuming he ’ s Latino due to his name . This is a major personalization misstep to him , but I ’ m sure it is magnetic to Spanish-speaking prospects and clients who get it . This is difficult for companies ( like us ) that must have the full , given name to process credit cards but that have clients who have nicknames not on the card . We do our best to correct it , but every time they buy something , it gets overwritten .
Another place where personalization goes wrong is in a sales meeting . If you ’ ve ever had a conversation with a salesperson who overuses your name , you know what I mean . It ’ s annoying . n
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