MSP SPOTLIGHT
Company :
CompassMSP
Year Founded :
2017 ( Western Digitech was founded in 1994 )
Headquartered :
Jacksonville , Florida
Geographic Market :
New York and the tri-state region
Top Growth Indicator :
Acquisitions and organic growth
YoY % Of Growth :
Approximately 60 %
CEO And Founder :
A group of investors
Josh Kotler is the former owner of Western Digitech , which was founded by John Davis . Kotler joined Davis in 1998 , and Western Digitech was acquired by CompassMSP in December 2019 . Kotler now serves as the COO of CompassMSP .
COO Josh Kotler Offers A Firsthand Look Into Successfully Selling Your MSP
What Are The Top Three Metrics You Use To Measure Your Business And Why ?
1 . All-in-Seat Price : This is our primary source of revenue , and understanding this metric shows us what we are offering our clients . If we can get between our projected high-end of the scale , then I know we ’ re on the fairway .
2 . Average MMR or Deal Size : We want to sell our products to the right-sized clients . It ’ s hard to sell high profitability and management to a firm that has fewer than 20 users .
3 . Reactive Hours Per End Point Per User Per Month ( REM ): This metric tells us whether our proactive teams are being effective . If that number is driven down , then we aren ’ t doing something right .
Each metric is valuable on its own , but when we contextualize them together , we find greater value . From a customer acquisition standpoint , month over month revenue ( MMR ) and all-in-seat price provides us with the best snapshot of the high-value service we can offer . That ’ s how we ensure we have a very low client churn . The REM metric ties in because without the right pricing and offers , you cannot be proactive . Each metric helps us determine what we can deliver .