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to me through my formative years . So , I wanted to stay in it . I also wanted to create a team much in the way that Peralta created the Bones Brigade . So , I chose to start a company and took out the equity from my second home to start the business . This seems crazy because , at the time , skating was in such a lull . But I also felt like I had already seen skateboarding come and go twice in my lifetime . It ’ s bound to come again . I hope it ’ s bound to come back around again . And when it does , we will have established ourselves as one of the best brands because we have one of the best teams . We have a unique direction . We have good aesthetics , and we have set ourselves apart from the rest of the industry . I felt pretty good about that . It took a lot longer than I thought . Through those years , I ended up selling that house for what I owed on it , moving back into the other smaller place I lived in during high school , and living off peanut butter and jelly , Top Ramen , and Taco Bell for probably three years , all while trying to keep the business afloat and keep the team happy . We would drive across the country to skate shops , skate in their parking lots , beg them for money for gas and food , and maybe a hotel that we ’ re all going to share in one room , then go on to the next one . But in those days , it was a struggle financially , but also , we still got to skate , so we were kind of still living the dream . It was on a much smaller scale ; it was much rawer . There were no trainers or anything . I remember distinctly one of our skaters fractured his wrist . We went to the hospital , and it was going to take hours for him to be seen , so we just drove on to the next city , and he figured it out and wore a wrist brace the whole time . It was just stuff like that .”
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16 | MSPSuccessMagazine Photo . com Session • VOLUME With 4 ISSUE Tony 3 Hawk , Pictured Here With Tommy Thornton , CEO Of Automates .
Practice Gratitude . Originally , Hawk had a partner at Birdhouse Skateboards . The two of them kept taking pay cuts and cutting costs to make the business work at a time when skateboarding wasn ’ t popular . Gratitude for being able to remain in an industry he loved was what kept him going . “ We both believed in it so much , and there were a couple of times where we had heavy conversations like , ‘ Are we going to have to give this up ?’ and then we would make another cut and we would stay afloat . Eventually , it came back around . It took a lot longer , and it was tricky , but all the while , I was just thankful we were still doing it . We were still in the business . When it did come back around , it came back around in a way we never imagined in terms of how big it got .”
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Believe In Your Dream . There will be pressure to give up . There may be family members who look at you like you ’ re a failure . Even when others don ’ t , you must believe in your dream until you make it a reality . Nobody paid attention to skateboarding for years , so it had undergone a revolution as it moved underground . It turned into a street activity with new moves and styles , so when the inaugural X Games was held during the summer of 1995 , it became a catalyst for people to start paying attention to skateboarding again . “ It took a lot longer for my business to succeed , but I believed in it so much ,” Hawk said .
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Find Your Tribe . Hawk has dealt with a lot of bullies throughout his entire life , including his elders within the skate community . Growing up with bullies , criticism , and hate taught him how to ignore criticism . “ It was weird because skateboarding was such a small community at the time , so we ’ re already outcasts from mainstream sports ,” he said . “ And now I ’ m an outcast within this little outcast community . It was very isolating . But at the same time , it taught me resilience and to just believe in what I was doing . Because it gave me so much for my sense of confidence and mental health , I just ignored all that noise . I found salvation in my peers because I did have friends who were of the same mindset . We had the same type of approach to skating . We would bounce ideas off each other , and I always felt validated by them . That was my big help . Having the skate park was where I found my crew , my tribe , and my direction . It ’ s where I developed my own style . That ’ s very much why I started a foundation for public skate parks because of what it brought to me as a kid .”