MSP Success Magazine April/May 2020 | Page 18

show . You can do whatever you want on the show . Goodbye ,’” Penn shares . “ I still don ’ t think that I have the focus on what I do to overcome my fear of the unknown , but Dave was able to do that .”
Penn may give most of the credit for the bit ’ s success and popularity to Letterman , but it was the ingenuity , practice , and dedication he and Teller are known for that led them to the Letterman stage and propelled their careers to the status they have today . They continue to maintain that unique and dynamic business relationship that catapulted them into success . Today , Penn & Teller claim the title as the longest-running show in Las Vegas history and continue to make us all believe in a little magic .
Robin Robins recently sat down with Penn to discuss the value of dedication , his everlasting partnership with Teller , and the ingenuity of his “ brand ” in front of an audience of exclusive members of her Tennessee-based marketing company , Technology Marketing Toolkit . With Penn ’ s tools for
success , any MSP leader or business owner can tap into their own powerful potential . All it takes is a little commitment and honesty ( no magic required !).
The Value Of A Thousand
Before he was selling out shows in Las Vegas and creating a worldwide following , Penn claims that the first person he ever met in show business was himself . He grew up in small-town Massachusetts , far-flung from the stage and tricks by sleight of hand . The thought of performing was , as Penn explains , “ an impossibility .” But as a teenager , Penn saw a performance by illusionist James Randi , who proclaims his tricks are merely that : just illusions , not magic .
Penn became obsessed with creating illusions and entertaining an audience with misdirection . He committed himself to mastering the craft through consistent practice , education , and adjustment . In the late 1970s , he was introduced to Teller