HOW-TO HUB
How to Create an Employee That Works 24 / 7 / 365 Using AI
Build your own AI tool that will write killer marketing content for your niche in under an hour— here’ s how.
BY MIKE STODOLA
Unless you’ ve been living under a rock, you know you can use ChatGPT to create blogs and other marketing materials— and it can do so much quicker and cheaper than a person can.
But as convenient as it is, sometimes ChatGPT struggles to create specialized content tailored to your target audience. That’ s why you should put a customized virtual employee to work. Here’ s how to make one with AI.
Building Your Virtual Employee
To create your virtual employee, use ChatGPT to create three Word documents:
1. The Industry Profile
The industry profile informs your virtual employee what industry you want to write for. Keep it specialized and specific to your niche— for example, the Nashville dental industry.
Ask ChatGPT the following prompt:
•“ Create a detailed business profile on the [ INDUSTRY in CITY ] in the context of what they want or need to work with a managed service provider, aka outsourced IT services.”
Save the output as a Word document or PDF. 2. The Ideal Client Profile
Next, create an avatar for your ideal buyer of MSP services. Use this free version of ChatGPT specifically designed for this task, the Brand Avatar Builder, created by Perry Belcher: www. MSPSuccess. com / brand-avatar or scan QR code
• Upload your Industry Profile document to the Brand Avatar Builder and use this prompt:“ Based on the doc I just gave you, give me a perfect avatar for a buyer of MSP services.”
• Once it generates a response, insert this prompt:“ Now, take this data and create an actual avatar of a fictitious person who would be the perfect candidate for me to write to.” This will give you a detailed profile of your ideal client.
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